Throughout this process, please keep in mind how each choice you make facilitates learning. Additionally, understand that the novelty of technology is experienced differently by our students, most of whom are digital natives.
Widgets are used to bring content from another site to yours.
FeedGrabber (up to 3 RSS feeds for free)
Remind (anonymous SMS)
TIP: Twitter widgets can be placed on Google Sites via a third party feed builder. I've used Wordpress to make a Twitter widget into a link and embed into Google Sites via link.
The ability to place a YouTube video, a Quizlet card deck, or a Slideshare presentation onto your site means learners will have access to rich content.
TIP: To figure out where in the HTML code your embed code needs to go, cheat by typing in something like "ssssss" in editor view and find it in HTML view. Highlight your "ssssss" and paste the embed code (Ctrl V).
Links are the most common way to connect learners with content from another site or within yours. They can be placed in text, text boxes, and images. Text boxes and images are especially helpful when users are accessing site content with touch screens.
I hope this helps you bring your web content building to the next level. Please comment below or on my Facebook page. http://goo.gl/YMpuhN (You might like it.)